NLP IN ACTION – CASE STUDY 1
August 30th, 2010 by MinIn this case study we look at NLP used in a coaching context.
Case study one
The client is male and in his mid-forties. He is a successful entrepreneur, who said that many of his projects “start out of the gate with a bang but success is not sustainable”. This is a problem because, although reaping excellent short-term rewards, he is not achieving on-going growth and development. He cannot think about retirement because a) his personal involvement appears to be critical to the success of his projects and b) each project appears to have a limited life-span, as opposed to each project adding to the expansion of the business as a whole. We have called this client Adrian.
Some of the issues that we highlighted that needed attention were:
1. Is Adrian so excited by new projects that he simply loses interest in a project once the initial creative stages have been completed?
2. Is he providing his support team with the necessary skills and capabilities for dealing with the maintenance stages of the projects?
3. Does Adrian have a clear long-term plan, not only for his business but for each project that makes up that business?
In question 1, it became clear that Adrian is indeed highly creative and that his creativity is at the heart of his entrepreneurial success. His major assets to the company are his vision and energy; he creates something out of nothing. Once this phase is completed, he becomes bored and restless. He starts to sabotage his projects to give himself new challenges so that he can express his creativity and use his energy in problem-solving.
In terms of NLP, what we did was discover the “positive intention” of his seemingly negative behaviour, and his search for opportunities to use his creativity and energy.
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